Email vs Audience Analysis

Country Level Analysis

Email Outreach by Country

Insights:
• Japan has the most consistent outreach in the year. It’s ‘Avg. Months Contacted’ far exceeds other regions
• Korea has the highest Open Rate & Click Rate among these regions
• Korea & China have far more recent contacts in their database. Their Net-New contacts are significantly higher than other regions.
Their Avg. Months Contacted as thus lower than the other regions.

Country Analysis: Trending Chart

Audience Analysis in APAC Level

In the above graph ‘Other’ includes petrol, coal, LNG, renewables, and biofuels

Insights:
• While highest volumes of emails were sent in the Last Quarter (Oct-Dec), the Open Rates & Click Rates were among the
lowest.
• First Quarter (Jan – Mar), while less number of emails were sent, this Quarter saw some of the highest Open Rates & Click
Rates

Country Analysis: Trending Chart

Audience Analysis in APAC Level

Insights:
• While highest volumes of emails were sent in the Last Quarter (Oct-Dec), the Open Rates & Click Rates were among the
lowest.
• First Quarter (Jan – Mar), while less number of emails were sent, this Quarter saw some of the highest Open Rates & Click
Rates

Country Level Analysis

New vs. Old Contacts & Active vs. Inactive Contacts Outreach

Energy Supply and Demand balance of New Zealand calendar year 20156

Insights:
• While Old Contacts have a slightly higher Open Rate, the New Contacts have a much better Click Rate

Insights:
• Japan and Korea have a lower number of Inactive contacts compared to the other countries

Country Level Analysis

Type Outreach

Insights:
• China has the highest proportion of Prospects in their
Database, while Japan has the lowest
• Open Rates of Korean Prospects and Customers are
almost equal
• Click Rates of Korean Customers are higher than
Prospects. However, Chinese Customers also have a
higher proportion of Open Rate

Country Level Analysis

TDM and STAR Accounts Outreach

Insights:
• Japan and Korea have lesser proportion of DM Outreach
compared to other regions
• China and Japan have the highest Customer Account
Outreach
• China has the highest Outreach for Prospect Accounts,
almost four times more than the other regions

Country Level Analysis

Decision Maker Accounts Open and Click Rate

Insights:
• Non Decision Makers across most regions have
higher Open Rates & Click Rates than the TDMs

Country Level Analysis

New Contacts vs. Old Contacts Open and Click Rate

Insights:
• Old Contacts have slightly higher Open
Rates across most regions, which their
Click rates are comparatively lower

Email Type Analysis

Proportion of Database Emailed and Net New Contacts

Insights:
• Almost 90% of the Marketing Database Population receives ‘Newsletter’, ‘Content’, ‘Event-Webinar’ mails
• Australia, China and Singapore regions do not seem to focus on Sales Prospecting as they have sent very few such mails to their
database

Email Type Analysis

Outreach by Email Type (Asia-pacific level)

Insights:
• ‘Nurture Program’ is the most frequently sent mail-type (highest Mails per Month). However, its Open Rate & Click Rates are lowest
amongst all other mail types.

Email Type Analysis

Outreach by Email Type (Open Rate and Click Rate, Country-wise)

Insights:
• Open Rate of “Nurture” type of email is the lowest among all the regions
• Average Click Rates of Korea are highest among all the regions. Click Rate of ‘Partner Promotion’ mails in Korea look very impressive, though this represents a very small dataset (only 8 emails sent)